Seeking an agency with fresh thoughts and insightful strategies, MPLS Parking selected NEXT / GLS after a three-month search process.
The first year of partnership will center on the design and launch of a new website, rebranding the MPLS Parking image and voice, as well as paid media and social media strategies. Future work will focus on better technology, growth and the expansion of services.
NEXT, the agency arm of GLS Companies, continues to expand its marketing and advertising reach across multiple industries including professional services, manufacturing, technology, nonprofit, agriculture, healthcare and more. The agency has operated for more than 28 years, and the recent acquisition by GLS Companies in 2013 has enabled significant growth in experienced staff and agency capabilities.
“We value our newest client partnership and look forward to bringing MPLS Parking beyond the municipal,” said Eric Loring, President, NEXT Precision Marketing.
Leading the account will be Director of Client Service and Strategy, Kate Galloway, with Creative Director, Bob Powers, behind the driver’s seat of design and branding. Director of Digital Strategy, Zach Coulter, heads up the website, digital and social media work, and has enlisted BlueEarth as a trusted partner in the development of the website.
NEXT / GLS Precision Marketing is a strategic marketing solutions provider delivering end-to-end innovation from ideas to implementation. With over three decades of experience and a history of building and deploying brands through award-winning work and strategies, NEXT / GLS offers a broad portfolio of marketing technologies, including foundational strategic and creative services, comprehensive publicity and media presence, innovative multi-channel digital and print solutions. The company’s facilities are located in Brooklyn Park, Minnetonka and Saint Paul, Minnesota.