Minneapolis, MN—July 20, 2015—GLS / NEXT Precision Marketing has received top honors in the 2015 U360 Design Competition. Founded by the Appleton Coated Design Council, the U360 Design Competition recognizes top, quality examples that demonstrate the impact of well-executed print. The winners are showcased in an online gallery and in “One,” the printed showbook.
The “Indian Motorcycle 2015 Rider Catalog,” designed by Colle + McVoy and printed by GLS / NEXT, received regional excellence in the competition. The catalog’s paper grade is U2:XG Ivory Matte, 80-pound cover and 100-pound text.
“We chose U2 Ivory Matte for a variety of reasons, but primarily the look and feel was the perfect nod to the Americana theme and the historical and vintage nature of the design. The ivory created a slightly aged look, which is exactly what we were after. The beauty of this sheet is that it has a bit of a tactile feel, more like an uncoated sheet, but the matte surface quality is such that it prints more like a coated sheet, allowing the product and beauty shots to reproduce well and allowing us to match the color of the bike metal, paint colors, leather and apparel nicely,” said Ralph Tuff, account executive, GLS / NEXT.
The U360 Design Competition celebrates design, content and printing excellence, and all that paper makes possible. All entries must be printed all, or in part, on Utopia and/or Curious Collection.
“The creative minds behind the U360 winning entries are those who dared to up the ante, to feud with the familiar and to outwit the ordinary. They boldly stand apart from the rest. They deserve to be celebrated as extraordinary examples of all that vision, design and paper make possible, sparking inspiration and aspiration through printed communication,” says Ferkó X. Goldinger, Appleton Coated’s marketing manager.
To learn more about GLS / NEXT print capabilities, visit GLSPrecisionMarketing.com.
About Appleton Coated
Appleton Coated is a manufacturer and distributor of coated, uncoated, specialty and technical papers sold under the Utopia®, Curious Collection® and Altima® brand names. The company’s products are used in high-end commercial printing, textbook publishing, label papers, transactional printing and a variety of specialty and custom applications. The company serves corporations, distributors, publishers, printers, converters and graphic designers in North America. Since 1889, Appleton Coated has been headquartered in Combined Locks, Wisconsin. Learn more about Appleton Coated at AppletonCoated.com.
About GLS / NEXT Precision Marketing
GLS / NEXT Precision Marketing is a strategic marketing solutions provider delivering end-to-end innovation from ideas to implementation. With over three decades of experience and a history of building and deploying brands through award-winning work and strategies, NEXT/GLS offers a broad portfolio of marketing technologies, including foundational strategic and creative services, comprehensive publicity and media presence, innovative multi-channel digital and print solutions, complete capabilities for global deployment, performance measurement and advanced program management tools. Facilities are located in Brooklyn Park, Minnetonka and Saint Paul, Minnesota.